Are you are looking for a Instagram Ads company in Ludhiana? Launching an Instagram Ads campaign requires you to have a Facebook advertising account (if you already use Facebook for promotional purposes, you can use the same login), or you can open “Instagram for Business” account.
Therefore, it’s important you have a solid understanding of the basic concepts before starting a campaign. Instagram Ads appear on the newsfeeds of users you have selected to be a part of your target audience. These posts will be clearly labelled as “Sponsored”. In order to decide if an ad will be shown or not, selection criteria based on bids and user relevance is followed.
In addition to this, it’s important to be familiar with the different types of Instagram Ads which are at your disposal. Depending on your business’s goals, some ads may prove to be more helpful or relevant than others. Youtotech is a reputable Instagram ads company in Ludhiana.
Types of Instagram Ads:
Ads Pictures: As the name suggests, these advertisements are ads which also include a photographical element. The visual aspect of Instagram is crucial and, thanks to the clean platform interface, any image can be converted into a much more attractive format.
Ads Videos: if you want to offer a full user experience, video-based Instagram Ads are a fantastic option. The rest of the parameters remain the same but, as the name suggests, instead of a picture, a video is shown to the target market.
Sequential Ads: If what you need is to show your target audience a series of pictures or videos, this type of Instagram Ad is your best bet.
Types of Instagram Ads according to Your Goals
The next step deals with understanding what kinds of campaigns you can run based on your business’s goals and objectives:
Awareness: This type of campaign is geared towards brand awareness. If you intend to further increase your reach, as well as the frequency of how often users ‘remember’ you, we recommend using this type of campaign. This campaign is also well-suited for local dispersion.
Consideration: We recommend this type of campaign in order to achieve objectives related to getting clicks on your website and for presenting yourself as a worthy adversary during the consideration stage of the buyer’s journey.
Conversion: If what you’re looking for is App interaction, content downloads, lead acquisition or sales accrual, this campaign is without a doubt the best option.
In addition to the types of Instagram Ad campaigns and the different kinds of Ads available, it’s very important to have your business goals and the best-suited platforms before creating your Instagram Ads.
Improve your visual impact: Getting your target audience’s attention by way of an advantageous position on their newsfeeds is rather easy on Instagram – even more so you if launch campaigns with high-quality pictures and video.
Branding: Due to the importance of the ‘visual’ element of Instagram Ads, advertising campaigns can be an enormous help to your company’s overall brand awareness within your target audience.
Intentional marketing actions: Ads can also become a tool for furthering certain marketing strategies; you can use them as a means to introduce new products, offer a secondary service or even allow your clients to get a free product sample.
Contests/Giveaways: Everyone likes a good contest. That being said, contests and giveaways are perfect for getting leads that, later, can be worked into an email marketing strategy. As an added bonus, contests and giveaways also help to boost your brand awareness.
Once you have fully grasped the way Instagram Ads work, it’s helpful to know how you can use them to your benefit, thus propelling your business forward. Now, we’ll explain some of the benefits in store for your company if you chose to use Instagram Ads.