Google recently proclaimed that your website performance, or the speed at which your sites load, comes into the algorithmic rule that affects your website ranking. This is often one thing that we’ve suspected for an extended time. However, it’s currently formally confirmed on the Google Webmaster Central official blog. At the end of the day, Google has to offer searchers decent user expertise. We all get irritated by slow-loading websites, thus if you discover that your website has dropped ranking unexpectedly this might be one of the explanations.
There are plenty of various factors which might cause your sites to load slowly.
First of all, is the bandwidth allotted to the server hosting your website. If you’re on shared hosting then you may be sharing the bandwidth allotted to the server with typically many different websites, and also the additional websites sharing similar bandwidth, the slower your pages are probably to load. Shared web hosting solutions don’t typically tell you the way several sites are on the same server however you’ll be able to search this out with a Firefox Add-on referred to as ShowIP that permits you to see the number of different sites hosted on similar IP addresses, among different things.
Secondly, there’s the speed of the server itself hosting your website. Typically shared web hosts advertise the specs of the server itself and rather like a laptop. The additional RAM and also the higher the spec, the quicker it’ll server sites. Third and most significant, is the code that is powering your website. If you’ve got a dynamic website you’re most likely using PHP or ASP to drag data from a database. Anytime a page loads it requests information from the database. If the code isn’t well written there can be issues with page speed. You will be using additional queries than you would like to extract the information needed.
Some WordPress themes additionally cause your page load time to extend. However, you’ll be able to probably get around this by using the WP cache plugin. A theme that is just as powerful but loads much faster is Thematic.
CHECKING WEBSITE PERFORMANCE
You can search out how well your site is performing by going to Google Webmaster Tools. If you are not using Google webmaster tools you should be. You will be able to register for a Google Account free by looking for “Webmaster Tools” and adding this to your Google account. You may get to upload a bit of code to your website to indicate. It’s yours, however subsequently you may get access to a heap of data regarding your website, as well as the site performance. This text from Google gives in-depth information regarding checking your website performance with webmaster tools.