Are you are looking for a Google Adwords company in Ludhiana? For those who do not know, Google AdWords is a search engine advertising platform provided by Google to run texts ads on Google (and video/display ads). Whenever you search for something on Google, you will normally see a mixture for paid ads and organic listings. We’ve provided an example below to give you an idea.
Google AdWords isn’t the only marketing channel or a bit of technology that can help grow your business. You’ll also want to invest your time and money in other key technologies to fuel your growth – such as remarketing, Facebook ads, your website, and tools to understand your target market, to name just a few.
Using Google AdWords is the most common and effective marketing strategy among for businesses looking to get their first online customers.
Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads. It’s made up of three main factors:
Here is the image of the result, we have achieved by setting up the Google Ads for our client.Advantages of Using Google AdWordsGoogle AdWords is a powerful tool when it comes to advertising a business online. What makes it so great? Below are a few of the advantages that businesses enjoy on Google’s Adwords platform:
- Call-Only Campaigns: Call-Only ads are very much like the traditional pay-per-click (PPC) ads you see on Google’s search results pages. What’s so amazingly powerful about Call-Only Campaign ads is that they are immediate.
- Customer Match: Customer Match is an extremely efficient way to reach people on Search, Gmail, or YouTube.
- Gmail ads: Gmail ads appear within the Promotions tab of Gmail, and target users based on their personal account activity. Look for the ones with the highest open rates – your unicorns! Keyword targeting is also incredibly powerful.
- YouTube ads: More than 6 billion hours of video are watched every month on YouTube. Using YouTube’s TrueView ads, you can reach your target audience as they’re watching videos.
- Custom affinity audiences: AdWords’ custom affinity audiences is a Display Network feature that gives you the ability to target a predetermined group of people who are likely to be interested in your specific product or niche.
- New AdWords app for iOS: Google released the AdWords App for iOS users.
- Expected CTR: How do your ad campaigns typically perform? Is your click-through rate better or worse than the average?
- Ad Relevance: How specific is your ad in relation to the search?
Here is the image of the result, we have achieved by setting up the Google Ads for our client.Advantages of Using Google AdWordsGoogle AdWords is a powerful tool when it comes to advertising a business online. What makes it so great? Below are a few of the advantages that businesses enjoy on Google’s Adwords platform:- Precise Targeting: Google AdWords offers precise targeting options that allow advertisers to reach their ideal audience based on various factors such as demographics, interests, behaviors, and even specific keywords.
- Target Specific Devices: AdWords enables advertisers to target specific devices, including desktops, laptops, tablets, and mobile phones. This device targeting feature allows advertisers to tailor their ads and bidding strategies according to the preferences and behaviors of users on different devices. For example, advertisers may choose to bid higher for mobile devices if they have a mobile-optimized website or app, ensuring maximum visibility to mobile users.
- Pay Only For Results: One of the key benefits of Google AdWords is its pay-per-click (PPC) model, which means advertisers only pay when users click on their ads. This payment model ensures that advertisers are only charged for actual results, such as website visits or conversions, rather than just ad impressions.
- Performance Tracking: AdWords provides robust performance tracking tools and analytics that allow advertisers to monitor the effectiveness of their campaigns in real-time. From click-through rates (CTR) to conversion tracking, advertisers can track various metrics to evaluate the performance of their ads and make data-driven decisions to optimize their campaigns for better results.
- Preparing for PPC: Before launching a PPC campaign on Google AdWords, advertisers need to prepare by conducting keyword research, creating compelling ad copy, setting realistic goals, and defining their target audience. Advertisers should also optimize their landing pages to ensure a seamless user experience and maximize conversion rates. Additionally, advertisers should familiarize themselves with AdWords’ campaign settings, bidding options, and targeting features to create effective and efficient campaigns.
- Immediate Results: Unlike traditional advertising methods that may take weeks or months to see results, Google AdWords campaigns can start driving traffic to your website almost instantly. This immediacy is especially beneficial for businesses looking to increase their online visibility quickly.
- Geo-Targeting: Google AdWords allows you to target specific geographic locations, ensuring that your ads are seen by potential customers in your target market. Whether you want to reach customers locally, nationally, or internationally, AdWords offers precise geo-targeting options to suit your needs.
- Landing Page: A landing page is the web page where users are directed after clicking on an ad. A well-designed landing page is essential for maximizing the effectiveness of PPC campaigns. The landing page should be relevant to the ad’s messaging and offer, provide clear and compelling calls-to-action (CTAs), and be optimized for conversions.